According to the weifang municipal party committee and municipal government "coastal" strategic planning, since this year, the city increased resources to input to the binhai new area, a bright spot in weifang is national, towards the world.On 12^th July , 2013, the municipal party committee secretary, director of the municipal people's Du Changwen personally scheduling binhai new area planning and review the group chairman Xu Pengqiang invited American Heller, architectural design firm around Inc.), chairman of  Jeffrey Heller provided by binhai blueprint.
   American Heller, architects is a world famous design companies, in terms of urban planning and design with advanced design concept and a large number of outstanding design works.Since founded in 1984, the firm received size 43 awards, including four American architects association annual award and 15 national architectural excellence award.